# Business website brief

A free template from DTB WEB for a new website or a redesign. Use it with any
agency. Copy it into your own document, fill in what you know and leave open
questions for discussion. No account or email address is required.

This brief describes your requirements. Features are only included once you
and your agency have agreed the scope.

## 1. Your business and visitors

- Business name and main contact:
- What does your business offer, and who are your customers?
- Which countries or regions do those customers operate in?
- What question should the website answer for a visitor?
- What is the main action: request a quote, contact you, book, buy or something else?
- What would you like to measure to evaluate the website later?

## 2. Current website and new pages

- Current website, if you have one:
- What should stay, what should improve and what can go?
- Required pages: home, services, projects, about, contact, other:
- Which services need their own page?
- Which existing page addresses and content must be retained or redirected
  during the move?
- Reference websites, with a note on what you like about each:

## 3. Content you want to manage

- Which text do you want to edit yourself?
- Which photos do you want to replace or add?
- Do you need to publish new projects, services or articles?
- What information does a project need, such as title, text, category and photos?
- Who will manage content, and who approves publication?
- Do you need training or a short guide at handover?

## 4. Languages and materials

- Required website languages:
- Which is the source language?
- Who writes and checks the copy?
- Who produces, checks and maintains translations?
- Should services or contact information differ by country?
- Which logos, photos, videos and brand files are ready?
- Who will provide missing materials, and when?
- Is permission in place to publish client names, projects and images?

## 5. Forms and integrations

- Which forms are needed, and what information should visitors provide?
- Who receives submissions?
- What should a visitor see after submitting a form?
- Required integrations, such as booking, CRM, newsletters or payments:
- Which systems do you already use for these tasks?
- Who manages those systems and can arrange access?
- Which privacy and consent requirements need to be addressed?

Do not include passwords or secret keys in this brief. Agree a secure way to
provide any access the project needs.

## 6. Timing and launch

- Preferred launch date and the reason for that date:
- Available budget or preferred range, if known:
- Who makes decisions and consolidates feedback?
- When will copy, images and approvals be ready?
- Who manages your domain name, hosting and business email?
- Does existing email need to remain working during the transition?
- Which forms, links and features must be tested before launch?

## 7. Handover and maintenance

- Which files, accounts and access should you receive at handover?
- Who will manage the website after launch?
- What needs to be agreed for hosting, updates, backups and recovery?
- Which support or changes do you expect after delivery?
- Which recurring costs must be itemised in the proposal?
- How will additions outside the agreed scope be priced and approved?

## Summary for your first conversation

- The website must be able to:
- Useful features that can wait:
- Materials we will provide:
- Work we would like the agency to handle:
- Questions still to resolve:

Source: DTB WEB — https://dtb-web.com/en/services/business-websites