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RAVEL: one thread through the whole page.

RAVEL is an invented app for tasks, notes and plans. DTB WEB designed and built the website as a concept. One thread runs through the whole page: loose thoughts arrive tangled in it and leave as a straight violet ribbon of tasks.

Opening of the RAVEL website: the headline Tasks, notes, and plans. Finally in one app. with a thread of loose thoughts
RAVEL / DTB WEB · ConceptVisit the live website

The question

How do you show what a to-do app does without screenshots side by side? Every task app promises a calm mind. We wanted you to watch that calm appear as you scroll.

The idea

The concept is untangling. In the opening a thread of loose thoughts weaves through the headline. Scroll on and you pull the thread taut while the tasks land on today’s board. Later the thread becomes the waveform of a meeting, a bracelet with eight charms and a string of reviews. You can also type a real thought and check tasks off.

The technique

The thread is a rope with physics: text rides along the rope and everything runs on one clock with GSAP and Lenis. The charms were made in Blender and swing like pendulums. Sound is synthesised in the browser, stays silent until your first click and has a mute button. On a phone the page simply flows from top to bottom; tablets get a layout of their own.

A concept, not a client

RAVEL does not exist. The users, the reviews, the figures and the counter of tasks checked off are part of the concept. The site itself does work: you can type a thought, check tasks off and watch the thread tidy everything up.

From the live website

The chapter Move seamlessly from talk to done: a meeting card in which the thread underlines three decisions and ties them to tasks
From talk to tasks: the thread underlines three decisions and ties each to a task.
Plates for three use cases sliding over each other, each with a photo and a checklist
Three use cases on plates that slide over each other.
Eight violet charms on a bracelet, with eight features of the app below them
The eight features as charms on a bracelet. They swing along.
The RAVEL opening on a phone: the headline with the thread around it and the input field below
On a phone the thread winds around the headline and the input field sits below.
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